VSP Branding products which define

SUPERIOR

Value - Symbolism - Prestige Vrhunski Srpski Proizvodi
Veoma Specijalan Pojedinac
Veoma Specijalan Poklon

Very Special Product
Very Special Person
Very Special Present
Very Special Place

Voll Spezielle Produkte
Valorados Productos Serbia VSP Rozeta The rosette is an Old Slavic symbol of the Sun and is associated with the god Dabog (Dažbog, Daždbog, Dajbog), who is the Sun god in the Slavic mythology and the son of the god Svarog.


It symbolizes the Sun and the circle of life. The symbols such as the Kolovrat and the Swastika, which symbolize life cycles, originated from it.


This symbol was often engraved on medieval Serbian churches and roof beams of houses to protect the household.
Lily In the Christian tradition, the lily is associated with repentance, it is a symbol of the Virgin’s sinlessness and chastity, modesty, faith and piety.

We meet them on coats of arms of noble families, churches, frescoes, and money.

Kings Dragutin and Milutin had a lily crown and a scepter depicted on their coins, it can also be found on the crown of Stefan Vladislav, as well as the coins of King Stefan Dečanski, Emperors Dušan and Uroš.

On a portrait in the Patriarchal Monastery of Peć, painted around 1345 in the church of St. Dimitrije, King Dušan is shown in clothes covered with lilies.

They appear for the first time on the Kotromanić coat of arms after Tvrtko was crowned king in 1377. In addition to the coat of arms and the royal seal, they are also found on King Tvrtko’s gold coins. Lilies were accepted as symbols by both Muslim and Catholic citizens, so they are a common symbol.
Crown It is the royal symbol which has represented Serbia from its first princes and emperor Dušan.


It is the insignia of King Petar I Karađorđević.


The only surviving Serbian crown, cast from the iron handle of the vozhd Karađorđe’s cannon in the famous workshop of the Falisz brothers in Paris, according to the design of professor Mihail Valtrović.
VSP Very Special Products

VSP represents superior products, it is a stamp and a symbol of quality, of the excellence of the process and the creators, it is a guarantee to the end user that they are faced with something SUPERIOR SPECIAL PRESTIGIOUS.

VSP was created as an unbreakable link between all the parts of economic and social life, sports, science, culture and art to raise awareness and uplift everything we have achieved throughout history.
VSP is based on the idea that only through the promotion of quality, uniqueness, creativity and the application of the principles of the Economy of the Common Good in all segments of our lives can we contribute to the development of all aspects of our society.
Very Special Product The company was formed with the aim of selecting and selling top-quality products from Serbia in the first phase in an online store, then in a store in Galerija mall in Belgrade, and further in VSP stores at border crossings and the duty-free shop at Belgrade Airport. In the third phase, sales are planned in franchise stores around the world.

In the online store, products can be ordered that are personalized, and therefore additionally special and unique.
All selected products are
Very- Superbly - Profitable Very Special Perfumes The first VSP products that are already on the market are produced under the Champion brand in cooperation with two former European champions:

FC Crvena zvezda and BC Partizan.
They are marked with the VSP star and the PR and marketing campaign plan is to act synergistically with the slogans:

- Let's be European champions again;
- Our economy can be the champion of Europe . Parfemi (50 ml) i gelovi Šampion Parfemi VSP 100 ml
Veoma Specijalni Pokloni Visually Superbly Personalized Wines of Superior Origin Finest Serbian Stores

in Galerija mall, at border crossings, in

Important World Capitals

as a

Vision of Serbian Connectivity

Vision of Modern Business